Shortly after joining Concirrus, I took the initiative to rebrand them. I built the new identity around their values and created a simple, ownable, and meaningful brand identity.
I have created a set of brand guidelines and rolled the identity out across every touchpoint including; stationery, presentation templates, website design, motion graphics and office signage.
An ATL campaign for Comedy Central Europe.
Comedy Central provides only the best in comedy. Unfortunately, their high standards have made them a few enemies.
A campaign for G-Star's 3301 range.
We positioned the 3301 as the classic 5 pocket denim that goes with any look. To bring this idea to life we created a series of posters each featuring a different fashion archetype, with complimentary typography.
The line 'Style Neutral' was applied to in-store touchpoints including tags and bags.
A TVC to promote MTV Europe's mobile service. The mobile network that really does give you more.
Whilst working at Matter Innovation our largest client was created in collaboration with RJ Reynolds who came to us with a vision - to transform tobacco forever. VUSE Digital Vapor Cigarettes was the result. We were with them on every step of the journey from initial product idea, to product design, ongoing product development and all communications. Upon national launch VUSE became the number one selling e-cigarette in the USA and continues to dominate market share.
Selected Projects
1. TVC to promote the launch of 4 new flavours.
2. New Product Development for a breakthrough vapour device. From initial concepts through to an internally produced teaser film of the final design.
3. Branding, Packaging, Product Design and Web portal for VUSE's Beta Program, themed around Science & Technology.
4. Product Design for a charging case presented as an internal demo video.
An initiative of the advertising agency SUE, the digital academy is a masterclass for marketeers. Enabling them to get up to speed on digital advertising.
I created the corporate identity, stationery, books, signage, presentation templates and other materials for the new initiative.
A store activation idea that harnessed the power of social media.
Flyers and in-store posters captured the imagination of over 70 potential candidates who were dressed, styled and photographed at the store.
The photo shoot was then uploaded to the G-Star facebook page, allowing people to vote for their favourite.
Just through this one day event the Local Model contest appeared in facebook newsfeeds over 500,000 times, created brand advocates and launched the career of Eindhoven's next top model (probably).
A scenario planning exercise identified three specific areas in which the alcohol industry is coming under increased pressure to solve for. Analysis of these areas gave way to the creation of concepts and potential innovations which could turn these pressures into opportunities for alcohol brands.
Personal branding project.
Italicizing the wordmark and adding a dividing line to the 'N', enabled me to create an ownable wordmark that gives a nod to my surname by creating the letter 'V'.
'Like to dislike' is a facebook campaign designed to recruit followers whilst spreading the dirty truths about the broken global food system.
Each post highlights a shocking fact, which we encourage people to spread by liking as a sign of their disapproval.
Here is the facebook tab and a selection of posts I made for the campaign. All of which I conceptualised, then illustrated or created from stock photography.
